"The hall was packed with people in their 20s, brought there by what Red Bull calls "viral marketing," which (with obvious success) relies on word of mouth."

"The idea is wonderful; the turntable (for the non-initiated, it's the kind we used to play records on) has emerged from hip-hop as a spectacular musical instrument, startling and flexible. And the Red Bull soloist, DJ Radar, was strong, with a fetching, very individual kind of rhythm, at once impetuous and just a little gawky."

"Carnegie Hall should adopt the Red Bull Artsehcro, bringing these excited young musicians back for two or three concerts each year… They just might give us the hottest classical music in New York."

        Pieris Music Client: Red Bull North America
        Produced Event: Concerto for Turntable in Carnegie Hall
        All quotes from The Wall Street Journal